Cloud For Business From a Stealth Startup

Harry Trott

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Top Stories by Harry Trott

With big corporations moving to the cloud for their computation needs, a new type of resource usage model has come up recently that is called Server-less Computing. Contrary to the meaning of the term “Server-less” in “Server-less Computing,” it does not mean that servers are not involved. Rather, it means that the developer is no longer required to worry about provisioning and maintaining servers. Server-less pushes the focus of the developer to adding features to their applications, instead of working on the underlying infrastructure. The concept behind this form of computation is that any web app, or rather any workflow can be broken into multiple subtasks. These subtasks can then be composed to perform the required actions. Thinking in terms of subtasks helps the developers break down the monolithic application into several functional components that can be sc... (more)

The Pros and Cons of an Industry Cloud | @CloudExpo #SDN #DataCenter

When call centers first came about in the 1960s, they were built over PBX systems. Private Branch Exchanges (PBX) are essentially a small-scale version of the telephone exchange and are typically handled by one of the few telephone network providers in the country. Fast forward to today, a call center software provider does not need to own even the VoIP line that is necessary to handle communication. The software can simply connect to third party VoIP services with the help of an API and get started on their service. The cloud has brought down the cost of operating a business and ... (more)

Powerful Marketing Automation | @CloudExpo #AI #ML #DL #MachineLearning

While marketing automation by itself is extremely powerful and is mostly based in the cloud, the effectiveness of such strategies can be enhanced by leveraging the benefits that cloud computing offers. Not too long ago, marketers had to inevitably choose between two options - keep marketing budgets low through marketing broadcasts, or spend more on highly targeted and personalized marketing strategies. Not surprisingly then, low margin products (like soaps or toothpastes, for examples) were marketed over TV while high margin enterprise software tools (like ERP software) had dedi... (more)

How Cloud Startups Have Reinvented Business Development | @CloudExpo #API #Cloud

How Cloud Startups Have Reinvented Business Development with Piggyback Marketing A growing number of BDMs (business development) today have a technology or product marketing background. Their role - increase product reach through piggyback marketing. The job description of BDM is pretty straight-forward - find new opportunities for your business. They play an important role in the direction a company takes. This includes identifying new markets to venture into, new partnerships to build, identifying new products or services that the company could launch and finally figuring out... (more)

How the Cloud Is Transforming the PoS Industry | @CloudExpo #API #BigData

A number of retailers, especially small businesses, are moving away from these expensive systems to cheaper, yet a lot more sophisticated cloud alternatives. A typical cloud PoS system should cost retailers between $50 to $200 a month. Point of Sale (Pos) systems typically haven’t required an internet connection. These devices come with a cash register, a barcode scanner and a card reading machine that connects to the bank via a fixed line connection. In addition to this, the higher end PoS systems come with inventory tracking and management tools as well. All of this does not c... (more)