Cloud For Business From a Stealth Startup

Harry Trott

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Top Stories by Harry Trott

The margins of cloud products like virtual machines are still in the 50% range. In essence, price drops are going to be a regular feature for the foreseeable future. This begets the question - are hosted solutions becoming irrelevant today? Boston-based market research firm, 451 Research, has been publishing their ‘Cloud Price Index' for a few years now. The quarterly study looks into the pricing of various offerings in the cloud market to understand the shifting dynamics in the public, private and hybrid cloud market. According to Dr. Owen Rogers from 451 Research, the approach here is similar to how inflation is calculated - the price of a distributed sample of products from the market are analyzed periodically to ascertain the rise or drop in the prices of the various cloud offerings. One big takeaway from the various reports published over the years is how muc... (more)

Powerful Marketing Automation | @CloudExpo #AI #ML #DL #MachineLearning

While marketing automation by itself is extremely powerful and is mostly based in the cloud, the effectiveness of such strategies can be enhanced by leveraging the benefits that cloud computing offers. Not too long ago, marketers had to inevitably choose between two options - keep marketing budgets low through marketing broadcasts, or spend more on highly targeted and personalized marketing strategies. Not surprisingly then, low margin products (like soaps or toothpastes, for examples) were marketed over TV while high margin enterprise software tools (like ERP software) had dedi... (more)

Brand Strategy for Your Startup | @CloudExpo #AI #BI #DX #BPM #Analytics

Having a well-rounded brand strategy helps you identify the marketing channels you must focus on, and defines every aspect of how your business is viewed by your customers. Marketing and advertising is an integral component of every business. The US Small Business Administration recommends that businesses with do under $5 million in gross sales and whose net profit margin is in the 10-12% should spend at least 7-8% of their gross revenue in marketing and advertising. In other words, if you are doing $100,000 in annual revenue, you should be spending around $8,000 a year in adver... (more)

How #Serverless Is Taking Over #DevOps | @DevOpsSummit #AWS #Lambda

With big corporations moving to the cloud for their computation needs, a new type of resource usage model has come up recently that is called Server-less Computing. Contrary to the meaning of the term “Server-less” in “Server-less Computing,” it does not mean that servers are not involved. Rather, it means that the developer is no longer required to worry about provisioning and maintaining servers. Server-less pushes the focus of the developer to adding features to their applications, instead of working on the underlying infrastructure. The concept behind this form of computati... (more)

Can You Build a Tech Startup with an Outsourced Workforce | @CloudExpo #Cloud

It is often thought that the core component of a business should always be done in-house. This is not only because it is your intellectual property, but also because the learnings you gain from building the product will give direction to your business' strategy in the long run. Given this, is it a good idea for a tech startup to outsource their development? Before we answer that question, it needs to be pointed out that the myth that outsourcing development in a tech startup is prone to disaster is not always true. Do you know what is common to these following products - Slack, Fa... (more)