Cloud servers bring with them distributed hosting and the ability to
anonymize identities and that has enabled cloud becoming a breeding ground
for criminals and even terrorists.
The cloud brings unique advantages to individual and business users alike and
this explains the exponential adoption rate that cloud has seen in the past
decade. There are also numerous security challenges with the cloud especially
in the areas of privacy and data theft that has concerned stakeholders for a
long time. However, with sophisticated encryption technologies, the instances
of cloud data getting stolen is only going to get fewer in future.
But there is another aspect to cloud that has not been discussed as vocally
as the security issues have been – crime. Cloud servers bring with them
distributed hosting and the ability to anonymize identities and that has
enabled cloud becoming a... (more)
The biggest challenge to IOT is thus big data that requires an infrastructure
that is capable of processing billions or more data points each second.
If you thought e-commerce revolutionized the retail industry over the past
two decades, something much bigger is coming over the next ten years and that
is the Internet of Things (IoT). By deploying sensors and network
connectivity to everyday physical objects like cars, refrigerators,
television and buildings, it is possible to remotely connect, manage and
engage with these entities in ways that are not possible today.
Proponents o... (more)
The growing popularity of IoT has spawned the debate on privacy once again.
Last year, Samsung stoked controversy by warning customers that their Smart
TV Voice Recognition system was capable of “listening” to personal and
sensitive information spoken by customers. Not only this, all of this
intercepted information is transmitted over a non-encrypted connection to be
stored in a third party server.
Although the company was quick to change its policy wordings and issue
clarification, Samsung is hardly the only one. ‘Hello Barbie’, a WiFi
connected doll from Mattel intercepts chil... (more)
Understanding the core objective is alone not enough to find greater success
with content marketing. The reason very few marketers find their content
marketing strategies effective is because of the lack of personalization.
Content marketing is everywhere and it is not going away anytime soon. A
survey conducted by IDC found that CMOs at some of the biggest technological
companies in the world regarded building content marketing competency as the
second most important initiative in their organizations just behind ROI. Yet,
as another study from the CMO council shows, less than 2 p... (more)
Big data automation can mean writing dozens of scripts to process different
input sources and aligning them in order to consolidate all this data and
produce the required output.
Why exactly do you need big data for your enterprise projects? Many industry
observers have been noting that although a lot of enterprises like to claim
that their big data projects are aimed at "deriving insights" that replace
human intuition with data-driven alternatives, in reality though, the
objective appears to be automation. They point out that the role of data
scientists at a lot of organization... (more)